Alex Coupe – Coach | Counsellor | Midlife Reinvention Specialist
After a successful career leading teams in corporate marketing and communications—primarily in the health sector—I reached a point where professional success no longer felt personally fulfilling.
I’d spent years driving commercial outcomes, raising awareness of important health issues, and supporting others to perform at their best. But deep down, I was ready for something more meaningful—especially work that allowed me to make a direct impact on people’s lives as they navigate the complex, often confronting realities of midlife.
That realisation led me to retrain as a coach and counsellor.
Like many women, I’d been juggling a demanding career, raising children, and carrying the emotional load of family life—while quietly wondering Is this it? I know what it’s like to feel capable yet stuck, accomplished yet disconnected, even when everything looks “fine” from the outside.
My own midlife reinvention took deep reflection, courage, and clarity. It showed me that this stage of life—when navigated consciously—can be one of the most powerful, liberating times of all.
ABOUT ME
Now, I help others do the same.
I combine leadership-level strategy with accredited coaching and counselling, underpinned by therapeutic insight and a deep understanding of personal and professional transformation.
I’m a trained coach and counsellor, currently completing my Master of Counselling, and hold accreditations in Neuro-Linguistic Programming (NLP) and Clinical Hypnotherapy. I’m also a member of the International Coaching Federation (ICF) and the Australian Counselling Association (ACA).
This unique blend means I can support you both practically and emotionally—helping you make meaningful changes in your work, your mindset, and your life.
Whether you’re exploring a career change, searching for renewed purpose, or simply want to reconnect with who you are now, this is a space to do that—with support, strategy, and heart.
Midlife isn’t a decline. It’s a reset—and a launchpad for what’s next.
THRIVE FROM 45!
THRIVE FROM 45!
ABOUT ‘THRIVE FROM 45’
Thrive From 45 is my space to empower women in midlife with practical, credible, and supportive health content. I shine a light on often-overlooked issues—like menopause, heart health, osteoporosis, and mental well-being—and share insights that blend therapy, lived experience, and expert-backed strategies.
My mission is to go beyond symptom management. I focus on proactive self-care, prevention, and self-advocacy—so women can take charge of their health and navigate this stage of life feeling informed, confident, and in control.
This is about more than just managing change. It’s about thriving through it—with clarity, resilience, and a deeper connection to yourself.